WhatDoIEat: Meal planning + price comparison + purchasing. One app designed to help you save time and money without compromising on nutritional needs.
Join WaitlistCanada + North America spend $1.2T+ annually on groceries
Average person wastes time on meal planning and shopping
Groceries up 25% in 3 years.
Existing solutions are fragmented: Recipe apps, budget apps, price checkers - all separate. Users switch between multiple tools and still miss deals.
Recipe → Grocery List → Price Comparison → Purchase in one workflow.
WhatDoIEat is the first all-in-one platform that integrates meal planning, price comparison, and purchasing. We are streamlining the process from start to finish.
Core Value: Help price-conscious users reduce time spent on meal planning and discover better grocery deals through one integrated platform.
Browse from thousands of open-source recipes curated for taste and nutrition
Automatically generate a complete shopping list with ingredients
See real-time prices across all major retailers in your area
Buy directly through our app or local retailers you choose
Follow recipes, order meals ready-made, or meal prep for the week
Build your favorite meal plans and save them for future weeks
Only platform connecting recipes → shopping → pricing → purchasing. No switching apps.
Help users find better deals across retailers through real-time price comparison and smart suggestions.
Reduce friction in meal planning by integrating recipes, shopping lists, and pricing in one place.
More users → Better data → Better prices. Classic two-sided marketplace dynamics.
Data moat (pricing + preferences). Retailer relationships. Affiliate revenues create switching costs.
Subscriptions, affiliate commissions, B2B. Not dependent on single monetization.
Building a defensible position
2.5M in Canada. High price sensitivity. Spend $150-250/month on food. Early tech adopters.
8M+ households. Families on tight budgets. Spend 10-15% of income on groceries.
Growing segment. Prioritize nutrition + savings. Premium subscribers with higher LTV.
10+ years building at scale: Delivered 45+ products in variety of domains (IOT, Embedded Systems, Artifical Intelligence, ERP, CRM, CMS, telecom, SaaS). Senior full-stack engineer + Masters in AI with research experience. Identified this problem through personal frustration.
Be among the first to explore WhatDoIEat and help shape the future of meal planning.
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